In my post on Improving Secondary Asset Loading Time in order to increase the performance of your web application I briefly touched on shrinking your media files to the smallest size that will give you acceptable quality.

Rather than waste your time playing with Photoshop export settings for each image, you can now use, a web applicaiton built to shrink your image files for you:

Performance just got a little bit easier. Optimizing images by hand is time consuming and painful. Smush it does it for you.

I’ve used it on a few images, and so far I’m impressed with the results.

Do you have any handy tricks for optimizing the size of your media files?